The Gotlands shop was founded in the central Hesse city of Gießen at the beginning of 2005.
Our intention was to be able to offer a wide range of classic Belstaff brand models.
We obviously came along at exactly the right time. After a short period the still very small shop at the time was piled high with boxes.
Belstaff was already a brand with a history.
Ernesto Che Guevara wore his legendary Trialmaster jacket during a motorbike trip through South America in the 1950s.
Thomas Edward Lawrence, famous as Lawrence of Arabia, British secret agent and author, was the owner of a Belstaff jacket.
Even the Buddhist leader, the Dalai Lama, was photographed in a variety of magazines in his "Free Tibet" Belstaff jacket.
At this time we had the chance to considerably extend the retail space in one go. Today we now use the small room where it all started as a photo studio.
At the same time Belstaff marketed a variety of its models in various Hollywood films.
Belstaff initially gained access to the world of cinema at the time with Hollywood legend George Clooney. All cinema models sold in Germany found their way to
our store in Gießen. Film jackets from the film strips War of the Worlds, I am Legend, Aviator, Benjamin Button and many more blockbusters made the start. In total there were over 80 films represented on the list of cinema fittings by Belstaff by 2010.
The brand quickly became a cult label for stars and starlets. At first there were only George Clooney, Will Smith and Leonardo di Caprio, but soon to be followed
by Brad Pitt, Angelina Jolie and Ewan McGregor in the circle of enthusiastic Belstaff fans. In 2008 we directly supplied jackets from our store to the set for Mira Nair’s filming of Amelia Earhardt with Hillary Swank, Richard Gere and Ewan McGregor as leading actors.
Offering fashion with history, wearing a jacket that lasts a lifetime and in so doing setting ourselves apart from the consumer market that empties the wardrobes of
fashion-conscious trendsetters in each collection just to replenish them again was one of our aims. We wanted to live a vision which had already become part of international fashion shows.
With the sale of our models we planned relevant projects in cooperation with various organisations. In this way, for example, and after long negotiations our school in Bangladesh finally became reality in 2009.
After a 4-year sponsoring period of the school building and the teacher and school fees, our school was recognised by the state.
With this campaign we wanted to make a small mark in the fashion world.
We discovered the following request by the Roman philosopher Seneca (1-65 after Christ) to his contemporaries: no one can lead a happy life if he
thinks only of himself and turns everything to his own purposes.
Today Gotland organises and supports various projects in Sri Lanka and Bangladesh. When buying our products you are not only acquiring outstanding fashion, often with cult status, but you are also directly supporting our charitable commitment.
Seneca also has an opinion on this: he that does good to another does good also to himself.