Taveri is made for strong personalities with passion for motorcycles and motorsports. Taveri offers state of the art lightweight protection, functional materials and rider oriented design to ensure the full safety of urban riders, especially in the city. Based on fashion design standards, Taveri's style enhances the particular edge of strong-minded individuals that stand out from the crowd.
Transcending the borders of high-end fashion and functional motorcycle gear
The Gotlands shop was founded in the central Hesse city of Gießen at the beginning of 2005. Our intention was to be able to offer a wide range of classic Belstaff brand models.
We obviously came along at exactly the right time. After a short period the still very small shop at the time was piled high with boxes. Belstaff was already a brand with a history.
Ernesto Che Guevara wore his legendary Trialmaster jacket during a motorbike trip through South America in the 1950s. Thomas Edward Lawrence, famous as Lawrence of Arabia, British secret agent and author, was the owner of a Belstaff jacket. Even the Buddhist leader, the Dalai Lama, was photographed in a variety of magazines in his "Free Tibet" Belstaff jacket.
At this time we had the chance to considerably extend the retail space in one go. Today we now use the small room where it all started as a photo studio.
At the same time Belstaff marketed a variety of its models in various Hollywood films. Belstaff initially gained access to the world of cinema at the time with Hollywood legend George Clooney. All cinema models sold in Germany found their way toour store in Gießen.
Film jackets from the film strips War of the Worlds, I am Legend, Aviator, Benjamin Button and many more blockbusters made the start. In total there were over 80 films represented on the list of cinema fittings by Belstaff by 2010. The brand quickly became a cult label for stars and starlets. At first there were only George Clooney, Will Smith and Leonardo di Caprio, but soon to be followed by Brad Pitt, Angelina Jolie and Ewan McGregor in the circle of enthusiastic Belstaff fans.
In 2008 we directly supplied jackets from our store to the set for Mira Nair’s filming of Amelia Earhardt with Hillary Swank, Richard Gere and Ewan McGregor as leading actors.
Offering fashion with history, wearing a jacket that lasts a lifetime and in so doing setting ourselves apart from the consumer market that empties the wardrobes offashion-conscious trendsetters in each collection just to replenish them again was one of our aims.
We wanted to live a vision which had already become part of international fashion shows.
With the sale of our models we planned relevant projects in cooperation with various organisations. In this way, for example, and after long negotiations our school in Bangladesh finally became reality in 2009.
After a 4-year sponsoring period of the school building and the teacher and school fees, our school was recognised by the state With this campaign we wanted to make a small mark in the fashion world.
We discovered the following request by the Roman philosopher Seneca (1-65 after Christ) to his contemporaries: no one can lead a happy life if hethinks only of himself and turns everything to his own purposes.
Today Gotland organises and supports various projects in Sri Lanka and Bangladesh. When buying our products you are not only acquiring outstanding fashion, often with cult status, but you are also directly supporting our charitable commitment. Seneca also has an opinion on this: he that does good to another does good also to himself.
In 1924, Harry Grosberg founded Belstaff in Victoria Place, Longton, Stoke-on-Trent in Staffordshire in the English Midlands. The original product line consisted of waterproof garments for men and women.
For the company logo a portrait of a Phoenix rising up was chosen as a symbol of the continuity through the times in the good and bad fate. The famous Trialmaster jacket has been worn by generations of motorcycle enthusiasts from famous champions such as Sammy Miller and Phil Read, who always wore it when competing in Grand Prix races in wet weather, to legendary names such as Ernesto Che Guevara who used it during his motorcycle journey across Latin America.
The traditional manufacturing processes was retained out of love and respect for the English tradition, which is why Belstaff jackets hold their value. Unfortunately the English textile industry crisis involved Belstaff as well, who were obliged to close the Stoke-on-Trent factory in 1991.
Everything seem to be over, but, thanks to some clients and some technicians firm intention not to let the Mythos die, the production went on.
Responsibility of collection design was given to Franco Malenotti. In 1996 Franco Malenotti founded Clothing Company in order to speed up Belstaff return to the tops.
In 2002, the joint venture with the Italian company began to bear fruit also at European level and Belstaff regained an high profile in markets where for many years it had been the uncontested leader.
In 2004, Belstaff International Ltd. was taken over by the Clothing Company.
This was also the year in which Belstaff celebrated its 80th anniversary with the launch of a special collection, the 80th Anniversary Collection.
During that period, Belstaff's apparel aroused a great deal of interest in the USA and the garments were continually requested for many of the most popular films, such as Batman Begins, Blade Trinity, Ocean's Twelve, War of the Worlds to mention just a few.
The Aviator by Belstaff Collection, inspired byoriginal apparel in Belstaff's museum, has been launched in 2005. The Aviator by Belstaff Collection, made with respect for the original materials to ensure maximum authenticity, were chosen by Miramax for the costumes of the film The Aviator starring Leonardo DiCaprio and directed by Martin Scorsese.
The Ballistic Fabric from the Delta Force collection was used in 2006 to make the extraordinary M Blouson, as worn by Tom Cruise in Mission Impossible 3 and which he personally put through unbelievable wear and tear.
Other famous stars, including Nicole Kidman, Mark Wahlberg, Scarlett Johansson, James Marsden, Ewan McGregor, Kevin Spacey and many others also rely on the quality of Belstaff products for their image and protection.
Famous singers such as Madonna, Britney Spears, Ricky Martin, Jamie Foxx and Black Eyed Peas use Belstaff itemsin their private life and in the video clips.
The opening of a flagship store in the London west end marks the "return" of Belstaff to the top.
The ancient Phoenix legend, represented on the company logo, continues and the re-birth is complete.
Belstaff remains the only custodian of the tradition of waterproof and protective motorcycle wear. A wealth of knowledge, technique, fashion and design.
Henry Collier, design-engineer, successfull entrepreneur and winning rider, founded, together with his sons, Machtless Motorcycles in 1899, which soon became the most important British motorcycle brand.
All motorcycles were marked by a winged M on the tank, symbol that shortly became synonymous of quality and top feeling driving.
Riding his Matchless, Charles Collier, Henry's son, won the first Tourist Trophy in 1907 (and again in 1910), the historic motorcycle race, which still runs today on the Isle of Man.
Following their great market success, the sons acquired other famous brands such as AJS, Sunbeam and Norton and established AMC (Associated Motorcycle Companies).
Their production factory, in Plumstead Road, in the very heart of London, became a place of reference for every motorcyclist. The Collier brothers were farsighted businessmen.
Matchless was in fact the first motorcycle manufacturer to think about riders' safety. They opened a special department to develop garments for motorcyclists' protection. Clothes that were then tested by the best riders of the time.
In the 1920s and 1940s Matchless developed aninvaluable know-how in working leather for garments to be worn in speed races.
In the post-war period, it expanded production to technical fabric for off-road outerwear, chosen for racing by the great Malcom Smith, a real icon of enduro and motocross racing.
In Collaboration with Malcom Smith Matchless developed a functional line of technical wear, that soon was seen everywhere on the race tracks, and then used and appreciated by enthusiast riders.
Famous riders from all disciplines like Mike Hailwood, Jack Findlay, Peter Williams, Phil Read or Sammy Miller, as well as amateurs motorcyclists, were choosing Matchless for the wonderful mix between design, performance, safety and elegance.
During the Second World War, Matchless manufactured 80000 G3 and G3L models for the armed forces, another numerous Matchless model was the G3WO supplied between 1940-1942.
Post-war, Matchless started with the production of 350cc and G80 500cc singles, developed from the G3 produced for the army. Matchless advertising in the '60s shows for the first time the link between motorcycle and elegance.
Even across the country, the Belstaff and Matchless models of Gotlands Fashion are on everyone's lips. An excerpt from the print media can be found here: